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Thursday, February 28, 2013
Thursday, February 21, 2013
Samsung Galaxy Grand hits Nigeria
Samsung
has rolled out its highly anticipated Galaxy Grand smartphone in Nigeria,
adding a new Galaxy device to its expanding range of products in this category.
The device premiered in Africa at Samsung Ambassador, Banky W’s ‘R&BW the
Grand Love Project’ album launch at Civic Centre in Victoria Island, Lagos on
Friday, February 15, after a very successful pre-order campaign.
The
5-inch display, smart, dual-SIM Galaxy Grand combines the features of Samsung’s
game-changing Galaxy S III and the revolutionary Galaxy Note II, which were
released by the manufacturing giant last year.
According
to the Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, the
new Galaxy Grand will ensure that Samsung maintains its dominance in the global
smartphone market, by positioning itself to meet the demands of consumers
desirous of optimizing the value that they derive from their mobile devices.
“Continuing with our legacy of
launching innovative devices that redefine consumer experiences, we take great
pride in announcing the launch of the Galaxy Grand in Nigeria. The Galaxy Grand
is revolutionary not only in terms of the great smartphone experience that it
provides but also in terms of its value proposition. We feel that the Galaxy
Grand will further fuel the growth of the smartphone market in the country and
will especially delight consumers looking for a device with great, smart
dual-SIM capabilities,” he said.
Powered
by the latest version of Google’s Android operating system, Jelly Bean 4.1.2,
the Galaxy Grand features an impressive 1.2 GHz dual-core processor that
supports seamless multitasking; faster web browsing and superior graphics. Its
5.5-inch HD Super AMOLED display is ideal for users who want the productivity
of a tablet with the portability of a smartphone.
Even
with its massive screen, the device is incredibly slim, with an ergonomic design
that makes is comfortable to hold. The vivid display provides an expansive
viewing experience rendering messaging, multimedia and web content in brilliant
color and clarity. The device also sports a Multi-Window feature that allows
seamless multitasking and running of multiple applications simultaneously
without having to switch between screens.
Describing
the Galaxy Grand as the ideal device for users with fast-paced mobile
lifestyles who demand more from their phones, Business Head, Hand Held Products
at Samsung Electronics West Africa, Mr. Emmanouil Revmatas highlighted the
Galaxy Grand’s dual-SIM capability as a unique selling point of the
device.
“Whether users want to take
advantage of different pricing plans from two network operators, or want to
keep their business and personal calls separate, the Galaxy Grand’s smart
dual-SIM feature provides the convenience of two cell phones within one smart mobile
solution,” he stated.
Some
other features that the mobile phone maker believes will make the Galaxy Grand smartphone
an instant hit with mobile phone users across the country include Smart Stay,
which uses the front camera to prevent the device from going into standby mode
while it detects a user in front of the device, and the phone’s Direct Call
feature, which lets users automatically dial a call by raising the device up to
the ear.
The
device also features a unique Face & Voice Unlock feature that enables the
users to lock and unlock their device with face or voice recognition, providing
greater security and convenience. With the launch of Galaxy Grand, Samsung now
offers a range of six dual-SIM smartphones and a total of 14 smartphone models
across the world.
Monday, February 18, 2013
Is it ever a good PR strategy to do nothing during certain crises?
I have read a few remarks of renowned communications
experts to the effect that sometimes in PR, the best strategy is to do absolutely
nothing.
They point out though that the key is to know which kind of
situations warrant such a strategy, and which require rapid and immediate
action.
In my experience, some, perhaps most, crises fester by
every passing minute and can get out of hand if actions are delayed. But again,
it is not every time your clients or bosses are behaving like the ceiling is
going to cave in that it is, in fact, going to cave in. In such situations, the
professional thing to do is to stand your ground and counsel them to relax and
fight off the impulse to ‘do something’.
It is not one of the easiest things in the world to do, and
nomatter your explanation, you are bound to have a few execs or clients barking at you “we can’t just sit
and do nothing!” But, if you are convinced doing nothing will save a
potentially bad situation from getting worse, stand your ground.
Given some passage of time, people always come round to
seeing things in better perspectives, and will thank you for your counsel. It
has happened to me on a few occasions.
Have you ever had to counsel your client or management to
adopt the strategy of ‘keep mute and do nothing’? How did it play out?
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