Samsung's Galaxy
S3 overtook Apple's iPhone 4S to become the world's best-selling smartphone
model for the first time ever in the third quarter of 2012, according to
Strategy Analytics.
A large
touchscreen, extensive distribution and generous operator subsidies have
propelled the Galaxy S3
to the top spot.
Neil Shah, Senior
Analyst at Strategy Analytics, said, "Samsung's Galaxy S3 smartphone model
shipped 18.0 million units worldwide during the third quarter of 2012. The
Galaxy S3 captured an impressive 11 percent share of all smartphones shipped
globally and it has become the world's best-selling smartphone model for the
first time ever. A large touchscreen design, extensive distribution across
dozens of countries, and generous operator subsidies have been among the main
causes of the Galaxy S3's success. Apple shipped an estimated 16.2 million
iPhone 4S units worldwide for second place, as consumers temporarily held off
purchases in anticipation of a widely expected iPhone 5 upgrade at the end of
the quarter."
Neil Mawston,
Executive Director at Strategy Analytics, added, "Samsung's Galaxy S3 has
proven wildly popular with consumers and operators across North America, Europe
and Asia. However, the Galaxy S3's position as the world's best-selling
smartphone model is likely to be short-lived. The Apple iPhone 5 has gotten off
to a solid start already with an estimated 6.0 million units shipped globally
during Q3 2012. We expect the new iPhone 5 to out-ship Samsung's Galaxy S3 in
the coming fourth quarter of 2012 and Apple should soon reclaim the title of
the world's most popular smartphone model."
Global Smartphone Shipments & Marketshare by Model in Q3 2012
|
Shipments by Model (Millions
of Units)
|
Q2 '12
|
Q3 '12
|
|
Samsung Galaxy S3
|
5.4
|
18.0
|
|
Apple iPhone 4S
|
19.4
|
16.2
|
|
Apple iPhone 5
|
0.0
|
6.0
|
|
Others
|
128.0
|
127.6
|
|
Total
|
152.8
|
167.8
|
|
Marketshare by Model (% of
Total)
|
Q2 '12
|
Q3 '12
|
|
Samsung Galaxy S3
|
3.5%
|
10.7%
|
|
Apple iPhone 4S
|
12.7%
|
9.7%
|
|
Apple iPhone 5
|
0.0%
|
3.6%
|
|
Others
|
83.8%
|
76.0%
|
|
Total
|
100%
|
100%
|
Numbers are
rounded. Updated total. The Samsung
Galaxy S3 total does not include the S3 Mini, S2, S or any other related
models. The iPhone 4S total does not include the iPhone 5, iPhone 4 or any
other related models.
Source- Cellular News
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