Monday, February 22, 2016

BuyNigeria and value for money

It’s okay to campaign for made in Nigeria goods and services. But how about campaigning for excellence in our local businesses? How about campaigning for our local businesses to imbibe the wining practices of the businesses whose goods and services we import?

There are Nigerians who would love to fly Arik outside Nigeria if only to save cost, but grudgingly go for the costlier but more predictable alternatives. 

When you hear stories of outbound passengers being stranded at MMA for days without compensation, it’s a good bet to think Arik. In April last year, Arik’s flight to New York was delayed for days with no arrangements made for accommodation for the hapless passengers. Some told the media they were not sure their jobs would still be waiting for them in the US after days of absence. 

The airline simply carried on its business as if nothing happened until the passengers marched to the tarmac to block an Accra-bound flight. How much sermon on the mountain will make those victims go back to this airline?

How about formulating and implementing policies that help our businesses to embrace excellence? Can we campaign for a better business environment so that the products of our local businesses will be competitive? Can we campaign to abolish predatory taxation by three distinct layers of government?

Can we campaign to rid our cities of rent-seeking behavior from all manner of agencies, host communities, area boys and so on? Local businesses are buffeted by so many challenges that they are continually tempted to compromise quality in order to make decent profit from their labour. What are we doing to make it better for our local manufacturers?

‘Buy Nigeria’ is a good campaign. But let’s first sell them excellence. Excellence attracts patronage. You don’t need to preach or invoke sentiments.
I’m a citizen. I just want to make common sense.
#BuyNigeria #BuyExcellence

No comments: