Monday, July 09, 2012

Samsung Galaxy S III hits Nigeria

Samsung Electronics’ latest flagship Smartphone, Galaxy S III is now available in Nigeria, only a few weeks after launch in Europe. The much expected device was formally unveiled to Nigerian phone users at Samsung Brand Shops at The Palms Shopping Mall in Lekki and Ikeja Shopping Mall, in Alausa, Ikeja, both in Lagos. The new phone is the follow up to the very popular Galaxy II, which was critical to Samsung overtaking Nokia to become the world’s best-selling mobile phone maker.

Samsung is hoping to consolidate the success it achieved with Galaxy S II by enhancing some of its most popular features in this latest device. Galaxy S III comes with a 4.8 inch (12.2cm) screen, an increase on the 4.3 inch screen of its predecessor, and much bigger than the 3.5in display on the iPhone 4S. It is one of the largest screens on smartphones ever.

The arrival of the phone on Nigerian shores put paid to speculations as to when mobile phone users in the country can have access to the Smartphone which has enjoyed rave reviews across the world.

Speaking at the consumer launch of the device at the weekend, Donald Etim, Head, Corporate Marketing, Samsung Electronics, said that the Samsung Galaxy S III is designed to respond intuitively and naturally to human use and interaction. “Once again, we are putting the ‘Next Big Thing’ in the hands of consumers. The Galaxy S III introduces a completely new way of sharing and socializing that no other mobile phone can. The device essentially balances ergonomics with intuitive use, making it an extension of the user,” he said.

It would be recalled that Samsung Electronics overtook Apple Inc. in the last quarter of last year to become the world’s largest smartphone vendor amid a widening technology and legal battle between the two companies.

During the period, Samsung shipped 27.8 million smartphones, taking 23.8 percent of the market, according to the United Kingdom- based renowned research consultancy, Strategy Analytics. Apple’s 17.1 million shipments, comprising 14.6 percent of the market, pushed Apple to second place, the firm said, adding that Nokia maintained its third position.

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